Your website is commonly the first interaction your potential customers have with your business. Most website visitors only spend 2 to 4 seconds on your website before moving on which means first impressions are very important. To convert more visitors to your website into paying customers it’s essential to keep your website updated. In this blog post, I will help you learn why keeping your website updated will ensure you get the most out of your business's web presence.
1. Professional Visual Design
First impressions are very important when it comes to introducing your website visitors to your business. The design of your website is a direct reflection of your business to your website visitors. For example if your website is difficult to use and outdated this can lead to visitors thinking the same about your business. A great looking website that is well planned out will portray your business’s professionalism and will help you stand out as an authority in your marketplace.
2. Security
You hear all the time about websites getting hacked. If your site gets hacked it's not always something noticeable or easy to spot. Sometimes hackers implement sneaky tactics like using your server as a spam server to benefit them while slowing down your website and decreasing your SEO ranking which can also lead to your website getting blacklisted.
To keep your website secure from hackers you need to always make sure your software stays up-to-date. Whether you’re using WordPress, Joomla, Drupal, or other content management system (CMS) or even hand-coded files, you need to make sure that these programs and software stay updated to stay secure.
3. Mobile Friendly Experience
More and more people are visiting websites using their mobile devices rather than their computers. According to Statista 52% of website traffic is currently coming from mobile phones. Having a strong mobile presence regarding how your website looks and functions is very important to its success. For example, if your website was designed and built to only accommodate visitors who use their computer you could be missing out on a large portion of your potential customers.
When you update your website make sure it’s optimized for both desktop and mobile so no matter how a potential customer visits your website they’re always getting the same great experience.
4. Valuable Content
Once you have caught a potential customer's eye with your professional visual design you need to further interest them with valuable content. Your content should be interesting and informative while also utilizing key phrases that catch your visitor's eye.
When redesigning your website it’s a great time to update your content strategy which you can then utilize to help convert more website visitors into paying customers.
5. Search Engine Optimization (SEO)
Now that your website has professional visual design and valuable content you need to optimize your SEO so people can find your business. SEO is a long term strategy that will help you improve your organic search engine rankings.
The algorithms that determine your SEO ranking are always changing so it’s very important to stay up to date to get the best results for your website.
Conclusion
Keeping your website’s design, security, content, and SEO updated is very important to the success of your business’s web presence. We at Galactic Creative would love to assist you with any website needs you may have. We offer free website reviews that include update/optimization suggestions.
